Beauty Trends That Will Be Huge

From mulled wine hair to rose gold lipstick to snail mucus skincare, there's been no shortage of interesting beauty trends in 2017. In 2018, get ready for even more glamour: Pinterest recently released their list of the top beauty trends they predict will be big in the upcoming year. Below, a sneak peek of the trends you’ll be seeing over the next twelve months—get ready to start pinning your favorites!

The trend: Beauty oils

The days of oil-phobia are long gone. Hair oils have become a go-to for adding smoothness and shine to unruly strands, such as the Verb Ghost Oil ($16; and multipurpose oils like Ouai Rose Hair & Body Oil ($32;

Hesitant about adding oils into your routine? A cleansing oil is a great place to start. BareMinerals Oil Obsessed Total Cleansing Oil ($30; dissolves makeup and dirt with ease and works well for all skin types—yes, even oily skin!

The trend: 50 shades of you

The internet went crazy for Rihanna’s debut makeup line Fenty Beauty, especially the impressive 40-shade range of her Pro Filt’r Soft Matte Longwear Foundation ($34; Not only was the formula fantastic, but virtually all of Rihanna’s fans were able to find a suitable shade for their exact skin tone. As a result, we expect to see more and more beauty brands adding a wider range of shades in upcoming launches. Here’s hoping for more fabulous launches with complexion-matching color ranges in 2018.

Khristina Jireh Gonzales
Holiday Gifts

In the collective imagination during the holidays—at least as defined by the nonstop reruns of A Christmas Story—mouthing off gets you exactly one thing: a bar of soap between the chompers. But for Ralphie and the rest of us, unsavory consequences don’t reliably keep us on the straight and narrow. As the classic line (attributed to Mae West and others) goes, “Good girls go to heaven, bad girls go everywhere.” There’s just too much living to do, and if that means proverbial coal in the stocking, it will be well earned.

What defines naughty and nice anyhow? At a time when cannabis is booming business and brands tout sex-positive values, ours is not a clear-cut world of sinners and saints, punishments and rewards. Still, a playful riff on the theme has a way of livening up any gift exchange, whether you’re shopping for the good, the bad, or the friend who has everything.

Khristina Jireh Gonzales

The word was a top lookup throughout the year, showing a 70% increase over 2016. It also saw several spikes in lookups that corresponded to various news reports and events during the year. The general rise in lookups tells us that many people are interested in this word; specific spikes give us insight into some of the reasons why.

In the last weeks of January, feminism spiked following news coverage of the Women's March on Washington, DC (and other related marches held around the country and internationally), and follow-up discussions regarding whether the march was feminist, and what kind of feminism was represented by organizers and attendees. The word was in the air.

Khristina Jireh Gonzales